Our story

Sweet As Pup is an online store for treats, accessories, and gifts for dogs and humans. Our pup is part of our family and we know a lot of our customers feel the same. We want to help you include your pups in your activities, outings, and celebrations in a fun and stylish way. In particular we love celebrating holidays! You can get lots of goodies for your pup from us for Easter, Mother's Day, winter... the list goes on and on! Humans can also buy themselves some treats too, or gift some goodies to a human friend.

It's important to us to support small Kiwi brands by giving them another platform to sell their products. We're collaborating with some awesome brands, both up and coming and established. We're also working on some products with these brands that are stocked exclusively with Sweet As Pup.

We also support dog charities across New Zealand. $1 from every collection order goes to a dog charity in New Zealand. We have a different charity recipient for each collection so we can share the love around.

You might see some pups you recognise on our website too. We love all pups - big, small, long hair, short hair - and so you'll see real pups of all shapes and sizes on our website and social media channels.

Welcome to the Sweet As Pup family!

Love Jules and the Sweet As Pup team