If you’re anything like me, my dogs Ruby and Onyx give me moments of pure FUN that make my day better. Sweet As Pup is about maximising fun. Becoming a dog mum to Ruby was a challenging transition for me. I had a fear of dogs growing up and no experience raising a little ball of energy - I wasn’t sure what to do! So I took the time to learn about dogs and understand Ruby’s personality. Through this we created a bond and relationship that made us the best of friends. The natural next step in our journey was to make it official and create an Instagram account.

I couldn't find the products I wanted for myself and Ruby. I could see there was a shortage of unique, accessible products in New Zealand, thus Sweet As Pup was born. We have created a fun and stylish online boutique for Kiwi dogs. This is through our connection with our customers, our wide range of quality brands, and our willingness to go above and beyond to help each of our customers satisfy their boujee tastes. Where would you go if you needed special treats like doggy donuts and a unique toy for your dog’s birthday present? We've got you!

Building a business for Kiwi dog lovers makes me so proud. I want Sweet As Pup to create the same feeling of fun and joy that I experience every time I put a bumble bee harness on Ruby or give her a dog bone broth beer. Join myself, Matt, and our dogs Ruby and Onyx, and take your dog parenting to the next level with Sweet As Pup.