

Meet our family
Inspired by their dogs, Jules and Matt started Sweet As Pup in 2020 to take dog parenting to the next level with unique treats, toys, and accessories. They found there was a shortage of fun and stylish products in New Zealand, thus Sweet As Pup was born.
Let customers speak for us
from 137 reviewsHugo loves these and they are just the right size for training treats.

The Rumbl is an awesome toy to keep our 4 yr old staffy entertained. The large size is perfect for her.

One of my dogs sleeps on a couch in my room and gets annoyed if anyone else uses the couch. So, for Christmas my sister got me this cushion cover, so everyone knows it's willows couch. Perfect for my room.

Well made and sturdy for a small but "active" pup! Colour suits her beautifully.

Thick material & good quality. Holds a decent amount of stuff and is hilarious.

Daisy’s Christmas dog tags was soo lovely and christmassy. You are so good with your customer queries, will definitely buy more things in the future. 😊😊

It was perfect as I had two and I had 3 dogs so that added one and everyone was happy

My dogs go completely nuts for these. I was intending to save them for Christmas Day, but that plan didn't last long ☺

I ordered this as a Christmas gift for a workmate's dog. I think she is going to open it on Christmas morning so I haven't had official feedback yet. I was very impressed with the quality of the fabric and the printing.

These are super useful for ID tags and for all sorts of other purposes such as attaching things to my dog walking belt bag. Great quality too.

This is a beautiful luxury shampoo. Roderick has a really bad skin problem going on and this is a nice gentle product that leaves his coat looking amazing.

You have a puppy with a thick coat that easily tangled look no further then fur love conditioner to detangle the fur easier

I purchased this collar because of the metal fixture- we have a chewer 😂 Not only is it great quality but it looks so nice on Maggie Mae! It’s fantastic to find a strong, functional collar, that is also pretty!


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