Sweet As Pup - Next level dog parents & pups

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Blue Q

Turns out we're a good team socks | Winter

$19.95

Sweet As Pup

Dog ID tag | King's Birthday, Matariki, Winter

$29.95

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Dog ID tag | King's Birthday, Matariki, Winter

$29.95

Tax included.

King's Birthday crowns

Matariki stars

Snow capped alps

Winter snowflakes

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Blue Q

Suuuuch a little shit socks | Winter

$19.95

Sweet As Pup

Furberry scarf | Winter

$14.95

Sweet As Pup

Mystery box | Over $100 value!

$100.00 $50.00

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Mystery box | Over $100 value!

$50.00

$100.00

Tax included.

For small dogs

For big dogs

For dog mums

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Out of stock

Blue Q

My dog is cool as fuck socks | Winter

$19.95

Blue Q

Mother fucking puppy power socks | Winter

$19.95

Sweet As Pup

Starry night bandana

$14.95

Sweet As Pup

Lilac travel bowl

$11.95

Sweet As Pup

Velvet galaxy bandana

$14.95

Sweet As Pup

Star mini toy

$8.95

Sassy Woof

Leash | Pup pup hooray

$39.95

P.L.A.Y.

Plush toy - Birthday cake

$27.95

Bocce's Bakery

Biscuit treats | Birthday cake

$22.95

Sassy Woof

Treat pouch | Sunflower dreams

$29.95

Sassy Woof

Adjustable harness | Pawberry

$54.95

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Adjustable harness | Pawberry

Sassy Woof adjustable dog harness - Size guide

Adjustable dog harness - design features

$54.95

Tax included.

Small

Medium

Large

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Sassy Woof

Collar | Pup pup hooray

$29.95

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Collar | Pup pup hooray

$29.95

Tax included.

Medium

Large

Sassy Woof

Leash | Pawberry

$39.95

Blue Q

Paw print socks | Winter

$9.95

View Collection

Meet our family

Inspired by their dogs, Jules and Matt started Sweet As Pup in 2020 to take dog parenting to the next level with unique treats, toys, and accessories. They found there was a shortage of fun and stylish products in New Zealand, thus Sweet As Pup was born.

Find out more about Sweet As Pup

Let customers speak for us

from 142 reviews

Perfect for my staffy

Great product, great communication and service! Thanks heaps.

Tracey Fraser

03/30/2025

Toy | Zisc frisbee

Unbeataball!

This is my dogs all time favorite ball! Great quality - appears to be indestructible when it comes to chewing, has a very loud squeak and the little bit of weight to it means you can throw it further than your average tennis ball. This ball is my border collies happy place - she is obsessed

Josh

03/27/2025

Ball - Squeak

Such a good idea.

The girls loved it.

Tilly and Poppy

03/22/2025

Dog beer (singles)

4/4 paws - delicious

Don’t be fooled, this is a delicious treat not an extra ear to help us pups listen 😆 4/4 paws and a great chew to unwind with when relaxing after a walk.

Bob

03/22/2025

Deli - Lamb ear

Fitting Anzac tribute

My Dad is my hero, and before I joined the family he was in the Army. I always join him for Anzac Day and wanted a special tag to wear each year to show my love for my Dad and help remember the fallen. This tag is pawfect and Jules kindly put a special note on the back for my Dad

Bob

03/22/2025

Dog ID tag | King's Birthday, Matariki, Winter

A real hit

Hugo loves these and they are just the right size for training treats.

Dianne Black

03/14/2025

Treats - Beef

Awesome toy

The Rumbl is an awesome toy to keep our 4 yr old staffy entertained. The large size is perfect for her.

Carly

02/28/2025

Feeder - Rumbl

Love It

One of my dogs sleeps on a couch in my room and gets annoyed if anyone else uses the couch. So, for Christmas my sister got me this cushion cover, so everyone knows it's willows couch. Perfect for my room.

Anna

02/16/2025

Move over cushion cover - Personalised

Beautiful!

Well made and sturdy for a small but "active" pup! Colour suits her beautifully.

Mandy Griffiths

02/01/2025

Collar - Dolce rose

Amazing

My hoof was super good and crunchy! Yum!

Asher Herschel

01/29/2025

Deli - Beef hoof

Great Bag

Thick material & good quality. Holds a decent amount of stuff and is hilarious.

Anna

01/22/2025

Tote bag | Shit my dog makes me carry

Daisy’s Christmas dog tags was soo lovely and christmassy. You are so good with your customer queries, will definitely buy more things in the future. 😊😊

Glennis Carter

12/25/2024