Meet our family
Inspired by their dogs, Jules and Matt started Sweet As Pup in 2020 to take dog parenting to the next level with unique treats, toys, and accessories. They found there was a shortage of fun and stylish products in New Zealand, thus Sweet As Pup was born.
Let customers speak for us
from 92 reviewsWhat a great little harness. It's always been a major mission to find a harness that fits Penny well, but this one is excellent. A great quality product from a lovely seller 🥰
My pooch loves the banana I got for the cat when I got his avocado - 10/10 little treat :)
I’m a dog groomer and so happy to see you stock this, my clients always comment on how good their dogs smell after using this product. I use a few spritz of the lavender and chamomile and it’s amazing. Came in lovely packaging and very quick. Thanks!
I love wine, and I love dogs. So obviously I love this bandana. So bright, and it's nice and light so it's comfy for the doggos when you're having a nice wine in a sunny vineyard. Toby always gets compliments wearing this!
Perfect for dogs that take a little but longer to dry. They work well and look so cute too! And comfy enough for Toby that he still enjoys a good wet dog zoomie while wearing it.
Maggie LOVES her coffee cup, she parades it around everywhere and hasnt destroyed it yet, which for a spaniel is good going!
These are the best treats we’ve found for our old girl and the pieces are small enough for her to eat. She loves them ❤️
Need a snack to crunch when you are feeling stressed and the hoomans are busy working? This is the treat for you. The crunch is on point and the snack is delicious. 4/4 paws. Bob
All pups should have dedicated storage displayed on the bench at home for easy access to treats. And this is it. It is also the pawfect size for small dog noses to reach in and pick our own treats. No chance Mum and Dad will forget to give me treats now. 4/4 paws, Bob
A tasty treat that both our dogs love. Can be used as a topper on their kibble too. Good size pieces to carry & give as learning treat.
SAP always have the best quality toys. Skater Bob loves the skateboard, it is tough and durable to play with and Bob loves the crinkle sound. 4/4 paws
4/4 paws as voted by Bob. He loved his deer steer and has ordered more. The perfect treat to add to the cupboard
Bob and Marlee love their salmon tails, it is the perfect wee lunchtime treat.
I love this bucket hat! Not only is it comfortable and good quality but it's such a good conversation starter when you're out and about!
We are absolutely in love with our treat tin! The cutest little quote snd the lid has such good suction on it! Makes keeping his treats look much nicer in the house!
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