At Sweet As Pup, we're proud to be allies of the LGBTQIA+ community. We believe in celebrating love, inclusivity, and the bond between dogs and their humans. That’s why we’re excited to launch our 4th annual Pride Collection! From bandanas to toys, this collection is all about showing off your pride in style. Whether you and your pup are attending a Pride event, joining us at the Rollickin Gelato Pride Dog Walk, or just rocking rainbow vibes all year round, there’s something in this collection for dog lovers who support the rainbow community.

At Sweet As Pup, we’ve always been passionate about stocking the best dog accessories, but since 2022 we’ve taken things a step further by designing and making some of our own! One of our latest launches is our very own range of dog tags - so of course, we had to include a pride design! Our pride dog tag is simple yet meaningful, featuring a vibrant rainbow with a heart, personalised with your pup’s name on the front and your phone number on the back. This tag is the perfect little touch for your pup’s collar.

Speaking of small but mighty accessories, we’ve also sourced the paws for pride pin, a colourful and fun way for pet lovers to wear their pride. This enamel pin features a rainbow flag with a paw print in the centre, making it perfect for both dog and cat lovers alike. Whether you pin it to your jacket, backpack, or hat, it’s a subtle but powerful way to celebrate inclusivity and love for animals. Wear your heart on your sleeve - literally!

We know that Pride is more than just a month - it’s a lifelong celebration of love, identity, and inclusivity. So, whether your dog is rocking a rainbow bandana during pride month or in December, they’re making a statement about acceptance all year long. Check out our pride collection which comes out every February and March (pride months in New Zealand).