Meet our family
Inspired by their dogs, Jules and Matt started Sweet As Pup in 2020 to take dog parenting to the next level with unique treats, toys, and accessories. They found there was a shortage of fun and stylish products in New Zealand, thus Sweet As Pup was born.
Let customers speak for us
I purchased this collar because of the metal fixture- we have a chewer 😂 Not only is it great quality but it looks so nice on Maggie Mae! It’s fantastic to find a strong, functional collar, that is also pretty!
Minnie loves her new harness - super easy to put on and with the D ring at the front, her heavy pulling becomes almost non existant!
Absolutely love our tag, with super active lifestyles of bush bashing, beach missions, mud diving and rolling, Rheas tag still looks brand new 🙌
We found that the type of restraint that clips into the seatbelt was always getting pulled out by our 20kg boy during car rides so we needed something safer. This was recommended to us so we decided to try it out. I absolutely love this restraint and it is actually keeping him held in place much better. He can only just get his nose to touch our shoulders which is a huge improvement since before he would get lose and rest his head on our shoulder while driving.
I have a very excited kelpie who loves to watch out the front of the car.
This restraint has been amazing and keeps him in the back.
The quality is great and going to be with me for a long time.
Lily loves this donut! Toss it like a Frisbee, roll it along the floor, tug, squeaky- it's a firm favourite!
Loved & by small & med dog. Rewards, treats & toppers on kibble works well here!
Very smart dog name label. Protected edges of disc with plastic edge saves wear!
All 3 enjoyed by med & small dog. The steer stick great for small dog teeth cleaner!
This toy like all the toys from play is such good quality . It looks cute as well and ash has been loving playing with it since he got it 🙂
Bailey is loving his new tag - he's spent the last half hour trying to grab it which is a challenge when it's on his neck (he loves being able to hold his tag in his mouth, but I'm trying to avoid it being chewed)! It's very lightweight and the text is really clear. Super stylie.
My dog is rocking his new tag - looking very swish, and I appreciate how lightweight it is.
Love this as it’s sometimes so hard to decide what I want for my dogs. This was a great way to get them something and surprise myself at the same time.
We loved everything we got including some… (dont worry I won’t spoil it) 😉😂.
