

Meet our family
Inspired by their dogs, Jules and Matt started Sweet As Pup in 2020 to take dog parenting to the next level with unique treats, toys, and accessories. They found there was a shortage of fun and stylish products in New Zealand, thus Sweet As Pup was born.
Let customers speak for us
from 141 reviewsThis is my dogs all time favorite ball! Great quality - appears to be indestructible when it comes to chewing, has a very loud squeak and the little bit of weight to it means you can throw it further than your average tennis ball. This ball is my border collies happy place - she is obsessed

Don’t be fooled, this is a delicious treat not an extra ear to help us pups listen 😆 4/4 paws and a great chew to unwind with when relaxing after a walk.

My Dad is my hero, and before I joined the family he was in the Army. I always join him for Anzac Day and wanted a special tag to wear each year to show my love for my Dad and help remember the fallen. This tag is pawfect and Jules kindly put a special note on the back for my Dad

Hugo loves these and they are just the right size for training treats.

The Rumbl is an awesome toy to keep our 4 yr old staffy entertained. The large size is perfect for her.

One of my dogs sleeps on a couch in my room and gets annoyed if anyone else uses the couch. So, for Christmas my sister got me this cushion cover, so everyone knows it's willows couch. Perfect for my room.

Well made and sturdy for a small but "active" pup! Colour suits her beautifully.

Thick material & good quality. Holds a decent amount of stuff and is hilarious.

Daisy’s Christmas dog tags was soo lovely and christmassy. You are so good with your customer queries, will definitely buy more things in the future. 😊😊

It was perfect as I had two and I had 3 dogs so that added one and everyone was happy

My dogs go completely nuts for these. I was intending to save them for Christmas Day, but that plan didn't last long ☺

I ordered this as a Christmas gift for a workmate's dog. I think she is going to open it on Christmas morning so I haven't had official feedback yet. I was very impressed with the quality of the fabric and the printing.


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